In a stunning display of avant-garde design, the runway at Luar’s spring 2025 New York Fashion Week show was dominated by oversized shield sunglasses that captivated attendees and industry insiders alike. These striking accessories, it turns out, are the creation of Fellow Earthlings, a rapidly ascending Canadian eyewear brand based in the unlikely locale of Prince Edward Island.
Founded in 2015 by Sydney and Christopher Seggie, Fellow Earthlings has quickly become the fashion world’s secret weapon for statement eyewear. The husband-and-wife team brings a wealth of experience from their previous roles managing licensed eyewear products in global fashion capitals like Hong Kong and London.
“We felt creatively stifled in our previous roles,” Sydney Seggie revealed in an exclusive interview. “That frustration fueled our desire to master the craft of eyewear production ourselves.”
Their Prince Edward Island studio has become a hotbed of innovation, particularly in sustainable manufacturing. The Seggies have developed a proprietary process for creating custom acetates from what would typically be considered manufacturing waste, allowing for unique color combinations and thicknesses while significantly reducing environmental impact.
This commitment to sustainability, coupled with their bold designs, has caught the attention of major fashion houses. Anna Sui was an early adopter, collaborating with Fellow Earthlings on whimsical cloud-inspired shades during the height of the COVID-19 pandemic.
However, it’s their ongoing partnership with Luar that has catapulted Fellow Earthlings into the spotlight. From mask-like shades worn by celebrities such as Solange and Doja Cat to this season’s punk-glam inspired shields, their creations continue to push boundaries. The brand reached new heights when Madonna was spotted wearing their latest design in the front row.
Beyond the runway, Fellow Earthlings has been quietly building a roster of high-profile clients. They’ve crafted custom pieces for Blake Lively and have been Adele’s go-to eyewear designer for years. “Adele is the Paulette Guinet of our times,” Sydney remarked, referencing the iconic French eyewear designer.
As they look to the future, the Seggies are focused on further enhancing their sustainability credentials. Plans are underway to power their facility entirely with renewable energy, potentially making them the first in the eyewear industry to achieve this milestone.
With their sights set on collaborations with cutting-edge designers like Emily Bode, Fellow Earthlings is poised to remain at the forefront of fashion eyewear. As Sydney puts it, they aim to be “the go-to partner for designers – your friends in eyewear!”
This Canadian couple’s journey from industry insiders to innovative designers is reshaping the landscape of fashion eyewear, proving that groundbreaking style can emerge from the most unexpected places.
